Thursday, April 29, 2010

1950's "Types of things to come"


Hello, I realize that it has been close to a year since my last official post, sorry to disappoint the fanbase. Tonight I was collecting some information on life in the 1950's for my wife's US History class tomorrow. I found some great images on an interesting website dedicated to documenting and preserving iconic 1950's images. The website is called Plan59, and it provided the following images. I found these images for a number of reasons, first the architecture is quite interesting, I enjoyed the wholesome upstanding character of many of the adds, and the artistic representation also intrigued me.
I found this first image a subtle idealization of the american obsession with the suburbs. It's an add for "Calvert Whiskey", and it seems to show how to make the neighbors jealous. The architecture is interesting, I applaud the adventerous nature of the imaginary homeowner for embracing what looks like progressive design when compared to the rest of the neighborhood. It is clear, however, that they will pay significantly more for heating during the approaching winter. The other homes suggest a snowy climate with the pitched roofs, and they all utilize smaller and therefore much more efficient windows as high efficiency glass is a more recent advancement. The color scheme feels a little rich for my taste, but perhaps that's why we never have any great parties like this at my place.



This ad seems rather prophetic. After quickly getting over the obvious manifestation of our joyful obsession with oil, I was surprised by other elements of this ad. There are only two dismal looking trees in the background, which both seem to be leaning towards the other for support. The ground around them is barren, and aside from the small pond behind the trees seem isolated and in danger. The thing that I still can't get over is the clouds. They are a much more vivid shade of green than the foliage! I haven't heard any postulation about green clouds, but it's a frightening thought.


I love red's face. It says a lot: determination, strength, bravery, and a touch of despair in my opinion. This one is among only a few actual photographs, and the vivid colors are wonderfully composed. I'm interested in knowing exactly what these kids have become, they are probably nearing their mid to late 60's, and I hope that life is treating them well.

More architecture, i really liked the rendering technique in this image. I do however question the light logic on the base of the wall near the front of the car. As far as I can tell there are two suns, one casting the shadows of the car and the other of the wall, or that bumper has mysteriously found a way to inhabit the same space as the wall. I'd also like to eavesdrop on the two gentlemen, the lower one just said a zinger or something is about to go down....
Frightening. It looks like they created taser gas masks. I don't know if this was the beginnings of cold war propaganda, but it sure frightens me.


Finally, the crème de la crème.... I love this ad. I think it is so effective at conveying its mind numbingly simple message that I am ready to head to Smith's right now. WHO IS THIS KID!? The lighting suggests campfire, the hat suggests he's already murdered his fly fishing aficionado father, and to polish of a great day of camping he hammers his own large can of baked beans. I realize that this is a random reference but for everyone out there that has seen the movie "Tommy" (The Who rockopera) all I have to say is MMMMMM..... Baked beans. I'm almost tempted to drop $20 to buy a nice print to hang during Halloween. In conclusion, lets just say that I'm grateful to be living now dealing with the problems created in the 1950's than creating them.

1 comment:

  1. Please post more often! I loved your commentary. The Baked Beans kid is creepy!

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